Structured data? Sitemaps? Meta tags?
These words may not be meaningful to the average audience member. But to the digital devices that introduce audiences to opera companies and their events, they are key components of discoverability.
This hands-on workshop hosted by the Association for Opera Canada, will be presented by Dessa Hayes, Digital Transformation Agent for the Artsdata Project.
Although the workshop is intended primarily for opera companies, its contents will also be relevant for artistic companies in other disciplines.